In this session, Claudio presents stories of effective collaboration, thinking tools and valuable insights that can transform “incompetent” customers and “arrogant” teams into unstoppable forces. We are getting so used to complexity that we no longer notice it. To bring simplicity to our software however, we need to communicate effectively with our customers, distill their knowledge and bake it into our domain models. Yet, we focus so much on improving our technical skills that we often offer elaborate solutions to the wrong problems, unprepared to deal with a world where perception is far more important than logic.

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